Deeva AI

Challenges & Solutions

1. Omnichannel Marketing Strategy Development

• Problem: The client needed a structured marketing plan to establish a strong foundation for future growth.‍
• Solution: A comprehensive Omnichannel Marketing Plan was developed, covering Market Research, Competitor Analysis, Target Audience Segmentation, Brand Positioning, Messaging Framework, Content Strategy, Paid Media Strategy, Organic Growth Plan, an Action Plan, and other key components. The strategy integrated PPC, PR, SMM, SEO, Influencer Marketing, Email Marketing, Vanguard Strategies, and other marketing channels. A Grand Slam Offer was crafted based on Alex Hormozi’s Dream Outcome concept to maximize customer acquisition

2. Conversion Tracking & ROI Measurement for Paid Ads

• Problem: The company lacked a proper tracking system to measure conversion value and send data back to ad platforms.‍
• Solution: A custom tracking setup was developed by integrating CCBill, RedTrack, and GTM. A hidden field in the sign-up form captured the ClickID from the UTM parameter, linking the purchase value from CCBill via an email identifier in the in-house CRM. This data was then sent back to ad platforms, ensuring accurate conversion value tracking and ROI visibility.

3. Competitor Analysis & Creative Strategy Development

• Problem: The client lacked competitor insights, making it difficult to create high-performing ad creatives and growth strategies.‍
• Solution: A comprehensive web research process was conducted on all competitors, compiling a list of their social media profiles. All their ad creatives—both SFW and NSFW—were analyzed using various ad spy tools. This research served as the foundation for the creative workflow, enabling the team to shortlist the best ideas and concepts. Additionally, comments and reactions under competitor ads were examined and reverse-engineered to develop the most engaging and effective creatives. Beyond creative development, this competitor list was leveraged for multiple Vanguard Strategies, including competitor follower acquisition and strategic engagement tactics.

4. Lack of Creative Assets for Paid Ads & Social Media

• Problem: The client had no ad creatives and content production workflow.‍
• Solution: A Kanban-style content production workflow was implemented in Trello to streamline brainstorming and execution. We collaborated with 2 graphic designers and 5 video producers to create diverse 30+ ad variations, including 3D animations, live-action, hybrid, and AI-generated content. Both static and dynamic, SFW and NSFW ad formats were developed and tested to achieve the best KPIs.

5. Social Media Management & Content Workflow

• Problem: The client lacked an effective strategy and tools to manage multiple social media platforms.‍
• Solution: A content calendar, color palette, and grid layout were developed, and automated posting was enabled across Instagram, TikTok, YouTube, Reddit, X, and LinkedIn through Later, with posts scheduled 7–14 days in advance. A dedicated Social Media Manager was hired to oversee all platforms. The strategy leveraged influencers sourced from Influencity, trending hashtags from IQ Hashtags, and viral music from TikTok Trends to maximize reach and engagement.

6. Public Relations for Controversial Product Positioning

• Problem: The product’s controversial nature presented both a PR challenge and an opportunity.‍
• Solution: A strategic PR plan was developed to capitalize on the controversy, generate viral traction, and address the Web Research and Consideration stage in the Customer Journey Map. The approach included guerrilla marketing campaigns, narratives highlighting AI girlfriends in pop culture to reduce social stigma, and viral stunt campaigns centered around extreme fan behavior. Key strategies involved high-impact billboard placements to enhance social media visibility, video features on CNN, and full-length documentary-style content on VICE.

7. Lack of a Dedicated Landing Page for Marketing Campaigns

• Problem: The client needed a high-converting landing page optimized for paid traffic.‍
• Solution: Two unique chatbot landing pages were designed to enhance user engagement and maximize conversion rates—one for SFW traffic and another for NSFW. This interactive approach allowed users to experience the product on their first visit, effectively warming them up for future purchases.

8. Low-Cost Vanguard Growth Hacking Strategies

• Problem: The client needed cost-effective and scalable methods to acquire users.‍
• Solution: A team of VAs was assembled to execute unconventional marketing tactics, including creating mass organic-looking posts on Reddit and Facebook niche groups, intercepting competitor X threads to insert product placements, stealing followers from competitors, leveraging forums to spark discussions about the product, and implementing other strategic initiatives.

9. Lead Nurturing & Retention

• Problem: User retention was low, requiring a strategy to sustain engagement.‍
• Solution: A lead nurturing system was conceptualized to leverage personalized automated emails, SMS, and push notifications based on user interactions with the AI girlfriend. The strategy included blurred nudes as engagement triggers to drive sales, aiming to enhance user interaction and improve retention.

Services Provided

• Marketing Leadership & Strategy: Spearheaded the development and execution of a comprehensive marketing strategy, aligning cross-functional teams to drive business growth.
• Cross-Functional Team Management: Led and coordinated teams across creative, media buying, and development to ensure the seamless execution of marketing initiatives.
• Recruiting & Team Building: Hired and led a high-performing marketing team, including media buyers, social media strategists, video producers, and developers, to efficiently scale operations and drive campaign success.
• Media Buying & Performance Marketing: Set up and optimized campaigns across Google Ads, Meta Ads, TikTok Ads, Reddit Ads, TrafficJunky, and ExoClick to drive conversions.
• Conversion Tracking & Attribution: Integrated GTM, RedTrack, CCBill, and in-house CRM to ensure accurate tracking of conversions and ad performance across multiple platforms.
• Competitor Intelligence & Market Research: Conducted in-depth competitive analysis to identify winning strategies, analyze ad creatives using ad spy tools, and uncover new market opportunities.
• Creative Strategy & Asset Development: Directed the production of high-performing ad creatives, including 3D, live-action, hybrid, and AI-generated content for multi-platform campaigns.
• Omnichannel Campaign Execution: Orchestrated marketing efforts across PPC, PR, SMM, SEO, Influencer Marketing, and Email Marketing for a unified growth strategy.
• Growth Hacking & Guerrilla Marketing: Implemented unconventional, low-cost strategies such as Reddit engagement, influencer seeding, viral PR stunts, and social engineering to drive user acquisition.
• Lead Nurturing & Retention: Conceptualized and automated email, SMS, and push notification strategies to improve customer retention and lifetime value.

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Key Platforms & Tools Used

• Advertising: Google Ads, Meta Ads, TikTok Ads, Reddit Ads, TrafficJunky, ExoClick
• Social Media: Instagram, Meta, TikTok, YouTube, Reddit, X, LinkedIn
• Tracking & Analytics: RedTrack, Google Tag Manager
• Payment Gateway: CCBill
• Creative Tools: Figma, Kaiber AI
• SEO & PR: Ahrefs, SEMrush
• Social Media Outreach: Influencity, V-User, DelayForReddit, Later
• Email Marketing: Klaviyo

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Results & Metrics

• PPC Campaign Setup: Implemented a custom tracking system using RedTrack and CCBill and set up campaigns across Google Ads, Meta Ads, TikTok Ads, Reddit Ads, TrafficJunky, and ExoClick to drive conversions; however, the launch was aborted after the founder closed the company and shifted focus to another business.
• Ad Creative Production: Brainstormed 100+ video ad ideas using the Kanban methodology, shortlisted 30, and produced them with five video producers in 3D, live-action, hybrid, and AI-generated styles.
• Competitive Intelligence: Compiled a list of 50+ competitors and established a weekly ad espionage process to track and analyze their ad creatives.
• Social Media Automation: Optimized and automated content posting across Instagram, Meta, TikTok, YouTube, Reddit, X, and LinkedIn, leading to a steady increase in organic followers.
• Vanguard Strategy Execution: Built a team of 5 VAs, each assigned a different Vanguard Strategy, to expand organic-looking ads across Reddit, YouTube, X, TikTok, and 9GAG.

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Client Testimonial

I hired AdsLab360 for our AI startup, and I’m very pleased with their work. They are true experts in marketing and growth hacking. Thank you!

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Lessons Learned & Takeaways

• Web apps with NSFW content face a significant disadvantage compared to default mobile apps with SFW content that comply with platform policies. They can only be effectively advertised using rented agency accounts with cloaked landers or on adult ad networks like TrafficJunky or ExoClick. However, a conventional app would still have more advantages due to access to app store marketing.
• A full competitor analysis should be a top priority, as it provides a significant competitive advantage. It plays a crucial role in paid ad and social media creative production, as well as vanguard strategies like competitor follower acquisition, targeting similar website visitors in paid ads, brand bidding campaigns, and in-competitor-app ads. With actionable insights from competitor research, campaigns can be more strategic, cost-efficient, and conversion-driven, making it an essential first step for success.
• Vanguard strategies are highly effective when VAs operate bulk posting tools, enabling large-scale execution and maximizing organic reach.
• PR strategies can significantly reshape brand perception and reduce social disapproval. Controversy, often seen as a disadvantage, can be strategically leveraged as an advantage.

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