Credit Sage

Challenges & Solutions

1. Scalable & Cost-Effective Marketing Strategy

• Problem: The client required a marketing strategy that could efficiently scale while minimizing acquisition costs.
• ‍Solution: A Pay-Per-Call Affiliate Program was implemented by scraping OfferVault for top networks and reaching out with partnership proposals. Multiple payout models were developed, tracking was set up, and contracts were signed. These initiatives successfully enhanced partner engagement and unlocked new revenue streams, driving long-term business growth.

2. B2B Marketing Strategy Development

• Problem: The client required partnerships with businesses that could help bring in high-value clients.‍
• Solution: A competitive analysis was conducted using SEMrush and Ahrefs to identify competitor partnerships through anchor link analysis. A B2B email outreach campaign was then launched, offering partnership opportunities. This campaign yielded strong engagement and successful collaborations, leading to additional revenue streams.
  

3. Audience Targeting & Data Enrichment

• Problem: Proper audience targeting was unclear, limiting the effectiveness of marketing campaigns.‍
• Solution: Partnerships were established with AudienceLab and LiveRamp to purchase first-party data on Americans with low credit scores, creating high-intent target audiences. Additionally, the existing custom audience list was enriched with demographic, interest, and behavioral data from Ringba and other service providers, improving targeting accuracy for marketing campaigns.

4. YouTube Ad Creatives

• Problem: The client required a low-cost yet effective video ad for YouTube Ads.‍
• Solution: 5 video variations were created using StoryBlocks stock footage, each with a different hook to maximize audience engagement. These variations were A/B tested, with the best-performing video achieving an impressive 40% View Rate (Hook Rate).
  

5. Landing Page Development & CRO

• Problem: A dedicated landing page was needed to drive traffic from paid ad campaigns.‍
• Solution: A conversion-optimized landing page was developed in Webflow, featuring a three-step quiz designed to warm up website visitors for conversion. Additionally, Google Optimize was integrated to facilitate A/B testing of different ad copy variations, ensuring the highest possible conversion rate.

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Services Provided

• Pay-Per-Call Affiliate Program Management: Developed and executed a cost-effective Pay-Per-Call strategy by identifying top affiliate networks, securing partnerships, and optimizing payout models.
• YouTube Ad Strategy Development: Designed and implemented a data-driven YouTube advertising strategy to maximize reach, engagement, and lead generation.
• Creative Production & A/B Testing: Produced compelling video ads using StoryBlocks footage, tested multiple variations, and refined messaging to improve performance.
• Landing Page Development & CRO: Built and optimized conversion-focused landing pages in Webflow with a three-step quiz and A/B-tested copy variations.
• Audience Targeting & Data Enrichment: Acquired first-party data from AudienceLab and LiveRamp, enriching existing lists with demographic and behavioral insights for improved targeting.
• B2B Marketing Strategy: Conducted competitor analysis using SEMrush and Ahrefs, identified potential partnerships, and launched targeted outreach campaigns.

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Key Platforms & Tools Used

• Advertising: YouTube Ads
• Tracking & Analytics: Google Analytics, Google Tag Manager, Grafana, Ringba
• Creative Tools: Adobe Creative Suite, Storyblocks, Veed, Kapwing
• SEO & Competitor Research: Ahrefs, SEMrush
• CRM & Outreach: Close CRM, LinkedIn Helper 2
• Audience Targeting & Data Enrichment: AudienceLab, LiveRamp
• Legal Compliance: TrustedForm
• Project Management: KanbanFlow

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Results & Metrics

• Affiliate Partnerships & Traffic Growth: Built partnerships with top affiliate networks, driving high-intent traffic through a Pay-Per-Call program with optimized payout models.
• B2B Expansion: Identified competitor partnerships and launched a targeted outreach campaign, securing new business collaborations.
• Enhanced Audience Targeting: Acquired and enriched first-party data from AudienceLab and LiveRamp to refine targeting strategies.
• Optimized YouTube Ads: Created and tested multiple video variations, with the best-performing ad achieving a 40% view rate, maximizing audience engagement.
• Higher Conversions: Developed a conversion-focused landing page with a three-step quiz and A/B testing, improving user journey efficiency.

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Client Testimonial

Great quality work, excellent communication, highly recommend.

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Lessons Learned & Takeaways

• A structured Pay-Per-Call strategy is highly effective for scalable growth in US-based businesses with call centers through affiliate partnerships.
• Competitive analysis and outreach help replicate competitor success, as potential partners are already engaged and only need a better offer.
• First-party data enrichment provides a significant advantage in audience targeting, allowing precise segmentation based on credit scores.
• Credit repair ads on YouTube violate ad policies and should be run through rented accounts to avoid issues.
• KanbanFlow is one of the best project management tools when the entire team is aligned and logs tasks daily.
• Ringba offers a hidden feature to enrich phone numbers with ICPs, available upon direct request to support.

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Want Similar Results? Let’s Talk

If you're ready to scale your business with data-driven marketing strategies, including high-performing YouTube Ads campaigns and Pay-Per-Call partnerships, contact us today to see how we can help you achieve measurable growth.