Built USA

Challenges & Solutions

1. Scaling Advertising Campaigns

• Problem: The client required aggressive scaling of advertising campaigns.
• Solution: A proprietary A/B T&S scaling and optimization methodology was developed, incorporating both horizontal and vertical scaling while simultaneously A/B testing 10+ different audiences. This approach enabled 1,000% scaling every two months for each giveaway, achieving repeated success. YouTube Ads emerged as a primary traffic source, accounting for 60% of total traffic.

2. Marketing Performance Optimization

• Problem: The business relied heavily on MRR and utilized separate SMS remarketing campaigns, which obstructed clear visibility of marketing performance metrics.
• Solution: A custom optimization methodology was implemented, leveraging Hyros' built-in Day of Attribution (DOA) and Ignore Recurring Sales (IRS) filters to refine tracking and performance evaluation.

3. Automated Performance Reporting

• Problem: The client required daily reporting with full transparency into campaign performance.
• Solution: A 3S methodology for daily reporting was established, incorporating a Google Ads performance screenshot, a Hyros data screenshot, and a Google Sheet P&L with a 96-point comparison table featuring custom metrics. Additionally, a data pipeline was developed, integrating scheduled Hyros reports and Supermetrics to automatically pull data from Google Ads and Shopify, providing a comprehensive overview of performance.

4. Fixing Conversion Tracking Issues

• Problem: A significant discrepancy was observed between Hyros-tracked conversions and Google Ads data.
• Solution: A detailed scientific analysis was conducted, identifying the root causes behind 27.13% of conversions being sent with errors. Each issue was systematically addressed to improve tracking accuracy.

5. Retargeting Campaign Setup

• Problem: There was no structured retargeting campaign setup.
• Solution: MOF campaigns were launched to retarget website visitors, non-converters, and past customers across distinct timeframes (0-7 days, 7-14 days, etc.), each with optimized tCPA bidding strategies to enhance conversion rates among recent website visitors. Additional retargeting strategies were implemented based on engagement levels and specific marketing channels.

6. Low Impression-to-Click Ratio

• Problem: Ads were receiving impressions but failing to convert into clicks effectively.
• Solution: A customized ad copy methodology was developed using Google Sheets to systematically create and A/B test multiple ad copy variations. This process enabled the identification of the best-performing angles, significantly improving CTR.

7. Subscription Revenue Forecasting

• Problem: Predicting future subscription revenue was unclear.
• Solution: A subscription revenue forecasting model was developed using Recharge data points, incorporating trendline and extrapolation equation to project revenue with high accuracy.

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Services Provided

• PPC Campaign Management: Developed and executed structured scaling strategies, leveraging both horizontal and vertical scaling to drive sustained growth.
• Google Ads Optimization: Refined campaign performance through targeted A/B testing, audience segmentation, and continuous ad iteration.
• Market & Competitor Analysis: Identified high-performing audience segments and competitive advantages to enhance targeting efficiency.
• Data Analytics & Reporting: Implemented a data pipeline integrating Hyros, Supermetrics, and Shopify for comprehensive performance tracking and daily reporting.
• Ad Copy Optimization: Developed a structured ad copy methodology using A/B testing to identify the most effective messaging angles.
• Budget Allocation & Bidding Strategy: Designed and optimized budget allocation strategies, including tCPA bidding, to maximize conversion efficiency.

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Key Platforms & Tools Used

• Advertising: Google Ads
• Tracking & Analytics: Google Analytics, Google Tag Manager, Hyros, Supermetrics, WickedReports, TripleWhale
• SEO & Competitor Research: SEMrush, Ahrefs
• E-commerce & Subscription Management: Shopify, Recharge

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Results & Metrics

• Ad Spend Efficiency: Achieved 1,000% ad spend growth per giveaway cycle, scaling from $50K to $500K in two months, ensuring repeated success for each new giveaway.
• Conversion Rates: Increased conversion rates through methodical A/B testing and a structured ad copy optimization methodology.
• Retargeting Performance: Implemented structured MOF campaigns, optimizing audience segmentation by timeframe and tCPA strategies, leading to an increase in customer retention among fresh website visitors.
• Data Accuracy & Reporting: Improved tracking precision by addressing 27.13% of sent conversion errors, refining data pipelines with Hyros, Supermetrics, and Shopify for full performance visibility.

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Client Testimonial

AdsLab360 was truly exceptional. Their expertise in PPC and Google Ads propelled our eCommerce business to significant growth. They were proactive, organized, and dependable. Communication was timely and insightful, and their contributions to our marketing strategy were invaluable. Highly recommended!

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Lessons Learned & Takeaways

• A/B T&S methodology proved to be the most effective approach for simultaneous scaling and testing, achieving 10X increases in ad spend across multiple giveaway cycles.
• YouTube Ads emerged as the most effective campaign type for scaling giveaways.
• "Similar to competitor website visitors" audiences consistently delivered the best results across 10+ A/B-tested segments.
• "Observe" audiences provided valuable insights before committing budgets to full-scale tests.
• Hyros was validated as the best tracking solution for MRR-focused businesses due to its Day of Attribution (DOA) and Ignore Recurring Sales (IRS) filters.

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Want Similar Results? Let's Talk

If you're looking to scale your eCommerce business with a subscription revenue model using our proven PPC strategies and expert Google Ads media buying, contact us today.